You Can Be a Best Seller…Really!

Posted on July 26, 2010 by Doug Crowe

You’ve heard it many times from people; “You should write a book!”

What would it do for your business if you had a published book available on Amazon. In fact, visualize what your life would be like if a book about YOU was actually a NY Times best seller.

Wow.

For any business owner, professional or entrepreneur, there is nothing that symbolizes expert status as showcasing, promoting or even giving away your book. Your competitors don’t have a book and once you do, you will instantly be recognized not only as the expert in your field, but respected by your peers. You can charge more for your services, spend less on marketing and have more time and money for yourself. Why is this?

Public figures regardless if they are on TV, radio or print have celebrity status and are always perceived as experts in their field. The reason for this is clear. There are always multiple choices when it comes to getting an experts opinion on a subject. Of all the choices, when YOU are selected to be interviewed, you are seen as the best choice.

What does this have to do with a book?

Everything.

While not everyone can be Oprah, everyone CAN publish a book. Notice I didn’t say write a book…not everyone can do that. Publishing a book, however, can be accomplished with any combination of your two most precious assets; time and money.

When it comes to your most VALUABLE asset, time always shoots to the top of the list. We only have so much time to invest in our business, client relations, family and community. Taking time away from all of those roles to crank out a full length book is what keeps the mystique of being an author alive and well.

In fact, being a published author may actually be MORE sexy than being a TV or radio host. With the proliferation of web-based radio and youtube channels, being a media personality is actually easier than producing a full length book.

The status of being an author is alive and well.

If you have a large amount of extra time, there are dozens of courses and programs that can help you create a book that uniquely tells your story and how wonderful you and your business is. For most of us, time is in short supply…write a whole book? Forget it.

Hiring a ghost writer, publisher, agent and design firm can cost upwards of $20,000, $50,000 or more. After all of that expense and interview time, you are still looking at many months or over a year before you see your first book in print. Once it is in print, you run the risk that befalls thousands of authors a month…a garage full of books and no system to get them out to the public.

Self-publishing has reduced a large portion of these barriers. Self-publishing has increased over 180% in the last year alone. With on-demand publishing, your inventory can remain at zero. With grass roots marketing, it makes more sense to pay more per book and not carry any inventory. What remains the largest barrier is a method to get your message in print in such a way as to minimize your investment of time and do it for a reasonable fee.

The 3 Hr Author was established not to simply address this problem, but to eliminate any hesitation one would have in producing a book. Not everyone will qualify for this system, but every professional CAN benefit from having a book about themselves and their business. Using our experienced support team and our proprietary technology, the Bexsi Pro system can produce a real book in under 60 days and for less than 1/2 the cost of hiring the 4-5 professionals normally required to produce a book. Clients can expect:

A professional-quality hard-cover book about themselves, their mission and business.
Invest less than 3 hours of their time (using our proprietary interview & technology platform) and less than $5,000.
Receive a branding, marketing and promotion system that will catapult their career WELL past the competition.